The Internet has changed the lives of people in the world of Publish and Profit today. Consequently, the impact it has imposed can be positive or negative depending on what an individual is doing online. However, it has also brought changes that are beneficial to the society and businesses that have embraced it; for example; a businessman can make a sale over it. This conversely depends on how well the Publish and Profit firm has done the research on the pros and cons that the Internet imposes.
Positive Impacts of the Internet to a Business
1.) Expansion of the market-In the 21st century, the largest percentage is aware of the Internet existence, and the goodies that it has. In the business world, it has made it possible to reach more customers than any other method used for advertisement of good and services. Many potential buyers find it more convenient to go online and do their shopping there because they do not have to go from one shop to another looking for what they want. A business that has a website can increase its sale volume by almost fifty percent by posting its product in the Internet.
2.) Cheaper method of advertisement such as Publish and Profit – As a businessman, you only need to have a working website that has been created with a lot of professionalism in it to reach more customers. You can add a video of or a link to that video with a demonstration on how the product is used or in the case of electronics, how it is connected. Compared to radio and television, which can also reach many customers, it is cheaper in that you don’t have to pay for every time your advert is aired. Although if you are looking to publish I really think you should check out Publish and Profit by Mike Koenings.
3.) Business to business transaction-You can connect your business with your other trading partners over the Internet. This has made it easier to Publish and Profit request and receive raw materials at a more convenient time and also have a teleconference should there be some issues that need clarifications, and distance is a barrier. This is why social media is one of the better ways to increase your online pressence.
Negative Impacts of the Internet and Publish and Profit businesses
1.) Unhealthy competition-Due to people browsing for the goods and services in the Internet, it has led to small businesses that are trying to make their way into the market and cannot afford a website to be dissolved. People have the notion that if a firm has an online presence, then it is a serious one and hence will opt to do business with it.
2.) Impersonality-You may think that you are engaging and making transactions with a genuine business entity to come to learn later that you have been tricked and your money is gone. There are many sites that are created to impersonate other ones and thus be keen when doing business online you would need a lead tool to keep track of your lightning leads pro.
3.) Security-Hackers are implanting their malicious software that collects all the data you have entered about yourself, including passwords and pin numbers. Take extreme precautions when shopping online.